PiP World, the Emirati revolution in financial education

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The emergence of a bold idea

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PiP World's vision was born of a simple but striking observation: many young adults lack the essential financial skills to navigate the complex world of personal finance. Inspired by international initiatives, but also by the needs of new generations, Saad Naja wanted to offer a practical and fun tool to help people understand that managing money should be a basic skill accessible to all.

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The startup stands out for its innovative use of gamification to capture the attention of its users. Unlike traditional teaching methods, the app uses games and simulations to explain financial concepts in a way that deeply captures attention. So, instead of being confronted with theoretical texts or abstract calculations, users learn how to manage a budget, save and invest in a gamified way. This not only demystifies finance, but also encourages more intuitive learning in an age when smartphones are king. More specifically, the platform is designed around clear pedagogical objectives, with each module designed to teach a fundamental aspect of personal finance. It covers topics such as budgeting, debt management and basic investing, and incorporates rewards and levels to unlock. What better way to motivate users ? 

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Fundraising and acceleration

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PiP World recently attracted attention by raising $10 million in its first round of financing from investors such as Exinity Group. This massive financial backing will enable PiP World to expand internationally and perfect its educational modules. Commenting on this success, Saad Naja said: “This investment will enable us to expand our offering and reach a greater number of users worldwide, particularly in emerging markets where financial tools and knowledge are scarce”. Exinity's financial backing should enable PiP World to expand its footprint particularly in the Middle East and Asia, regions which are seeing a growing demand for digital educational solutions. Through this collaboration, PiP World also hopes to leverage Exinity's user base of over 5 million active traders to raise awareness of the benefits of gamified financial literacy. As you can see, the sky's the limit for this fine young start-up.

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Impact entrepreneurship

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PiP World is not just about financial education. Indeed, in a world where youth debts are a growing problem, this platform has become an essential tool for promoting responsible money management. It has already attracted several thousand active users, and its model could serve as a benchmark for other educational initiatives in various fields. To further increase this societal impact, the startup plans to integrate additional functionalities in the coming months, including courses on sustainable finance and advice on optimizing sustainable investments.

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This startup's success story is a perfect reflection of the bright entrepreneurial spirit that drives the tech startup ecosystem, particularly in the United Arab Emirates. It is the fruit of the fast transformation of the MENA region, thanks in particular to technological innovation and entrepreneurship. Education is a key theme that both governments and startups are addressing with passion, to ensure that more and more talent emerges

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Sources : 

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https://tribetechie.com/pip-world-secures-10m-seed/

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https://www.edtechreview.in/news/pip-world-raises-10m-seed-funding-to-empower-financial-literacy/

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https://medium.com/@cmointern.media/pip-world-raises-10m-to-gamify-financial-learning-d09a68b3ff91

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https://incubees.com/pip-world-raised-10-m-seed-funding-from-exinity/

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https://www.linkedin.com/company/pip-world/?originalSubdomain=ae

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https://en.incarabia.com/pip-world-pockets-us10-million-in-seed-funding-691141.html

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