Lezzoo: The startup that pioneered Iraq’s digital transformation
Lezzoo's journey began with a simple yet powerful vision: to bring convenience to the fingertips of Iraqis. Yadgar Merani, a visionary with a deep understanding of the local market's needs and challenges, sought to address the gaps in accessibility to essential goods and services. Leveraging the growing penetration of smart devices, Lezzoo set out to create a seamless digital platform that could cater to a wide array of demands, from food delivery to grocery shopping and beyond.
The platform and services
Lezzoo's platform is a comprehensive on-demand delivery service that connects users with a network of local businesses. Lezzoo has a unique value proposition both for the business it is working with, and its end customers.
The app provide a platform for restaurant deliveries, purchase groceries, repair services, pharmaceuticals and solutions for e-commerce websites. By integrating multiple services into one platform, Lezzoo has become a one-stop-shop for urban convenience.
Overcoming challenges
Operating in Iraq and Kurdistan presents unique challenges, from logistical hurdles to economic and political instability. The startup has invested heavily in building a robust delivery infrastructure, including a fleet of delivery vehicles and a network of trained delivery personnel. Additionally, Lezzoo has established partnerships with local businesses to ensure a steady supply of goods and services.
One of the most significant challenges has been building trust in a market where digital transactions are still relatively new. Lezzoo has addressed this by implementing secure payment gateways and ensuring that customer service is a top priority.
Impact on the local economy
Lezzoo's impact extends beyond just convenience for consumers. The startup has created numerous job opportunities, from delivery drivers to support staff, contributing to the local economy. By partnering with local businesses, Lezzoo also supports small and medium-sized enterprises (SMEs), providing them with a digital platform to reach a broader audience and exposure.
Its success story is a testament to the potential of Iraqi startups to drive digital transformation and economic growth. By addressing local needs with innovative solutions, Lezzoo has set a benchmark for other entrepreneurs in the region.
As the startup ecosystem in Iraq continues to evolve, Lezzoo is poised to remain at the forefront, leading the way towards a more connected and convenient future for all Iraqis.
The Iraqi startup ecosystem is still burgeoning, driven by young and ambitious entrepreneurs. Other key sectors include fintech, e-commerce, health-tech, and edtech. Local incubators and accelerators like ‘The Station’, KAPITA and Iraq Tech Ventures provide vital support.
Despite challenges such as political instability, limited funding, and infrastructural issues, the ecosystem shows promise with rising international investments, innovative solutions, and a growing number of initiatives by the Iraqi government to promote entrepreneurship and tech startups
Sources :
https://kurdistanchronicle.com/babat/2605
https://www.ycombinator.com/companies/lezzoo
https://www.iraq-businessnews.com/2024/06/25/iraqi-govt-to-launch-tech-incubators-in-universities/
https://kapita.iq/content/issue/mapping-iraqi-entrepreneurial-ecosystem
