ToumAI : the Moroccan AI startup revolutionizing the customer experience in Africa
Founded in 2020 by Odin Demassieux, Youcef Rahmani and Imade Benelallam, the start-up began its journey by developing innovative technologies to meet the needs of companies operating in multilingual markets. In its early years, it specialized in the analysis of local dialects and rare languages, relying on artificial intelligence algorithms capable of processing vast volumes of data from diverse sources such as local media. Despite its promising beginnings, ToumAI had to go through periods of turbulence that required it to redefine its strategy and pivot. So, rather than seeking purely rapid growth, the startup chose to adopt a more pragmatic approach, focusing on profitability and continuous improvement of its product.
Strategic fund-raising
Today, the startup has reached a new milestone in its growth by raising 1 million euros (10.5 million dirhams), thanks to renowned investors such as Orange Ventures, Digital Africa, Launch Africa and Madica Ventures. This investment strengthens ToumAI's position on the African market, and gives it the means to accelerate the deployment of HolistiCX, its cutting-edge customer experience analysis and optimization solution. HolistiCX is distinguished by a composite artificial intelligence architecture that enables it to analyze interactions in real time, detect emotions and tailor company responses to their customers with exceptional precision.
The support of Orange Fab Maroc played a key role in ToumAI's success. Integrated into the Orange Digital Center, the startup benefited from strategic support and access to a wide network of experts. This collaboration also enabled ToumAI to accelerate the development of its solutions, adapting them to the concrete needs of African businesses. Hendrik Kasteel, CEO of Orange Maroc, underlines the importance of this fund-raising by declaring: “ToumAI's expertise in artificial intelligence and its vision of the customer experience align perfectly with our strategy of investing in cutting-edge technologies. The emergence of this startup illustrates the potential of the innovative and disruptive projects developed within Orange Digital Centers in Morocco.”
AI for African businesses
Artificial intelligence, applied to the customer experience, represents a major transformation driver for companies in Africa. With HolistiCX, they can better understand their customers' expectations, improve their commercial relationships and optimize their competitiveness. HolistiCX enables in-depth analysis of conversations from telephone calls, social networks and written claims, while accurately identifying the strengths and areas for improvement of customer services. Its use of voice recognition algorithms refines the understanding of exchanges to facilitate more appropriate and relevant responses. In addition, by integrating an emotional analysis, it enables companies to adopt a more intuitive and personalized approach to strengthen the bond with their customers and improve their satisfaction.
This round of financing not only represents a major step forward for ToumAI on the African market. Building on its position in North Africa, the startup now aims to extend its influence in Europe and solidify its place among the major players in artificial intelligence applied to customer service. Far from limiting itself to improving interactions between businesses and consumers, ToumAI embodies a broader vision: that of a future where technology serves as a bridge between cultures, breaking down language barriers and strengthening economic ties between Africa and the rest of the world.
Sources :
https://tribuca.net/numerique_125930956-toumai-revolutionne-le-service-client
https://www.lejournaldesentreprises.com/breve/toumai-leve-1-million-deuros-2113179
https://fnh.ma/article/actualites-marocaines/toumai-orange-fab
